What Is Website Traffic?

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what is website traffic
What Is Traffic

Website Traffic means the internet users who visit and browse the website. It is generally measured in number of visitors’ visits the website and it is also known as ‘sessions’.

It is the standard way to evaluate an online business successful at engaging audiences.

Initially, the website traffic was considered as a powerful metric for measuring efficiency on the Web.

These acceptances are because part of the success of other businesses is unable to explain the .com facts.

Currently, the main focus has returned to profitability, and website traffic is just a part of the comparison.

Website Traffic x change = Result,

however, website traffic is still crucial, and you cannot have alterations without visitors, but, the website traffic is becoming less significant as an individual prosody.

This proves that just having website traffic is not enough to get success in your business, it is not the only thing you need for an efficient business.
In the 1990s, when e-commerce went down, then the metric of website traffic was initially viewed as the most vital as it can be used for determining the popularity of the website, and also there are no other metrics available to measure online success.

Currently, the digital marketers are analyzing, calculating the performance of the website as it has become more comprehensive.
Now, the analysts are not just concerned about how many people visited the website, but also they are analyzing how long the visitor is browsing the website.

Steering a wide range of traffic is nothing but a waste if the viewers leave the website in just a few seconds.

The analysts also considering what percentage of users bought the product or service?
To be successful in an online business, you need a large range of audience, and they must be targeted audience.

Deciding how many users purchase the products will be measured by the Conversion Rate, it explains whether an e-commerce store is an effective marketing and selling their product or service offerings.

Also, they will analyze the cost to get a visitor.

However, some website traffic is free, but most of these online stores depend on paid traffic like affiliate or PPC to get support and increase their business.

CAC (Cost of Acquiring Customers) and CPA (Cost Per Acquisition) are probably the two most crucial e-commerce metrics.

When you try to balance with Customers Lifetime Value (CLV) and Average Order Value (AOV), you can easily evaluate your business and you can regulate the cost of ads as necessary.
Having only website traffic is not enough to be successful in an online business, you should also consider all and measure all other e-commerce performance.

However, website traffic is still the best option for the starting point of the business as it helps you determine the visibility and popularity of the website.

You should consider two different e-commerce failures:

  • When you consider taking an effective but concise action along with a powerful product description can easily convert a large percentage of website visitors into buyers, but the website does not get heavy traffic.
    For instance, you will get around 500 visitors per month, and that means the Conversion Rate (CR) will be 8 percent.
  • The second point is if your website ranks top in Google Search, and you even provided effective content and get paid ads.
    Though you will get heavy web traffic, you will get a minimal conversion rate.
    For instance, you will get 5000 visitors visiting your website per month and get 40 sales per month, and that means your conversion rate will be 0.8 percent only.


Main Author of insitemoney, writer for most of the contents posted on insitemoney. All topics were chosen and written based on personal passion, experiences , and desire to share from this past 10 years journey. Hopefully could benefit all our readers.


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