What Is SEO (Search Engine Optimization)

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What is SEO, Search Engine Optimization

Search Engine

search engine is like a huge Directory

There many of them, such as Google, Bing, Yahoo, Yandex, Duckduckgo, etc.

The bigger the search engine’s databases, the higher the chance of a search query to get relevant results.

Search Engine using bot technology called spider to record every data presents on every website’s pages.

Search engine keeps log on every search words or terms used and comparing it with recorded datas it has from indexing the web.

Search Method on recording (indexing) webpage’s page is changing from time to time.

While Search Engine Optimization (SEO) is the effort to get more exposure from search engine.

The term of Search Engine Optimization or commonly known as SEO initially came from people who run a website optimizing service for various customers.

Some Search Engine Optimization Services are done in-house by various sorts of expert workers, where they created a SEO guide, and giving tips and advices for a website to rank higher on search engine.

They make quality updated guidelines about Search Engine Optimization.

Also what have become popular today as one of a SEO service is social media marketing.

What’s basic optimization effort can you do?

Actually, Search Engine Optimization is the activities we do on our regular basis while maintaining our website.

  • Adding new and fresh website content, maintaining our social relation through social media sites, advertising, and all the regular things, are part of the optimization efforts.
  • (Creating an original article is very important, un-original content may results in lower search engine rank).

  • One of the common optimization effort is to Optimize a Keyword.
  • To find the most searches word or keyword and optimized the keyword to get higher rank on search engine result.

    (But remember not to over exposing your keyword. Over exposing your keywords means using it repeatedly on one article, it makes the article confusing, and ambiguous.)

  • The other methods of Search Engine Optimization such as optimizing the website layout, since Search Engine Optimization effectiveness transform according to the HTML-CODE of certain web page.

    (Being a search-engine-friendly-site typically means to have a correct website design, CMS (Content Management System), meta tag, navigation applications, comparison charts, purchasing carts (if needed), pictures as well as videos and menus, simply help optimized your website to improve search engine exposure.)


There are various strategies that can be used to increase visibility on search engines like Google, Bing, Yahoo, Yandex, etc.

Search Engine Optimization does not have to be hiring a professional SEO expert, especially if you are on tight budget or your website has not yet generating any revenue.

There a lot of SEO Tools which could be use for personal SEO, free or paid with variety price.

Every guide to SEO from white hat SEO versus black hat techniques all about the same effort and with the same purposes.

Keep yourself stick on your original work. Good luck with your SEO effort.

Main Author of insitemoney, writer for most of the contents posted on insitemoney. All topics were chosen and written based on personal passion, experiences , and desire to share from this past 10 years journey. Hopefully could benefit all our readers.


2 Responses

  1. Hi Prima, what advice do you have about building backlinks? Google are going after webmasters building lots of spammy links, so how can we build quality backlinks?

    • Hi, my advice about backlinks is just do it as what google webmaster guidelines said, get the baclinks naturally.
      Thanks for dropping by.

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