Future of Freelance
Two key factors have contributed to this shift
Firstly, it is now much easier for people to set themselves up as professional designers, given the right technology and contacts. There’s also been a significant change in the way the design sector conducts its business.
So is the writing on the wall for freelancers? Or will good work always win out, regardless of the working conditions or contract of employment under which it has been created?
Secondly, nowadays the industry is under fire, particularly from inexperienced newcomers setting themselves up in the business and undercutting more established designers. It’s the easiest thing in the world to get hold some dodgy Adobe or web design software, copy someone else’s ideas and knock out pages for next to nothing. Unfortunately, there are people who will pay money for that, but probably not more than once.
Issues of Trust
Never uses freelancers to pretending the creative control? We can find it takes a lot of trust to hand over a design element to someone outside the company who is not proven designer in both graphic and web skills, and the way we work generally, much prefer to employ someone full time, nurture their qualities and expand on their skill sets, to make them an ideal fit for the agency.
Design – also are visual advertisements for new business, and are therefore very precious that’s not something we’d put a risk by bringing in unknown variables, such as freelancer.
Looking to exploit this growing dissatisfaction, the company offers design agencies an alternative to freelancing-out creative jobs they cannot handle in-house because of a lack of relevant skills or a heavy workload.
Many design agencies have had bad experiences with freelancers for a simple reason that the freelancer isn’t directly employed by the company (so is less likely to hit deadlines) and lacks focus (because He or She will more than likely to be juggling a number of project at the same time).
There are three types of freelancer:
- Good ones who are sought after and can demand high fees.
- Those in-between jobs who are half-heartedly freelancing until something else comes up.
- Those who are freelancing in their spare time.
None of these are ideal, so companies are looking for an alternative. Lots of them have had nasty experiences, so don’t want to take the risk any more.
That freelancers used by design agencies on a one-off job basis can also present a wider risk in terms of the potential loss of return business. If they’ve done a good job, there’s going to be a conflict of interest – why go back to the design agency when you could just go direct to the freelancer.
The Freelance Game
While some companies appear to have taken message on board and re-evaluated their use of freelance design help, others still see it as essential. Some still believes – for the typically-sized design house employing five people or less – freelancers are “critical”.
Design companies can call upon extra staff when a large project comes in at short notice or when workloads become heavy The beauty of using freelancers is that you have immediate access to a large pool of talent and don’t have to go through any lengthy interview processes. Freelancers are usually available to start pretty much as soon as we want, too.
Also, having access to people with multiple skill sets means we’ve found we are able to match the right people to the right jobs – by using their strengths we’ve been able to increase our turnaround and workloads.
Argues that design companies do actually need to employ freelancers, employ them as a way of keeping the company’s work fresh and up-to-date with new trends and directions. Freelancers can work on a project-by-project basis, so we get the best skills for each job.
The online industry is in a constant state of flux and working with different designers and programmers who have worked in different environments is an effective way of keeping the work fresh.
For those at the coalface, working as freelancers in the design field, the positive aspects of working independently significantly outweigh the negative. The freelance market has provided a good living over the last 12 months, despite of few minor hiccups.
Some of freelancers only really work for agencies, apart from whatever separate freelance work they can get. In the past, they have been really messed around and it’s been though, but they just haven’t really found the job that they want enough to give it all up and have a boss watching over again.